Murray Simon was a fashion jewelry manufacturer in New York. His business was not doing particularly well, as he indiscriminately followed every trend. Murray wanted a unique selling point and invented the decorative shoe clip. From then on, he produced nothing else and himself sparked a trend in the 1950s and 1960s. The clips became very fashionable and allowed women to quickly and easily beautify their shoes without buying a new pair. They became popular at a time when fashion accessories were often seen as a way to emphasize personal style preferences. Musi shoe clips are very diverse, detail-oriented, and of excellent quality. When the shoe clip trend threatened to fade in the 70s, Murray successfully transitioned into the shoe industry.
