Etienne Aigner was a Hungarian designer of high-quality leather goods. His design talent took him from Paris in the 1930s to New York, where he founded his own company in 1950. The Americans loved the high quality of the products and especially the dark red leather bags, which together with the horseshoe logo became an it-piece. In 1965, Etienne Aigner sold a license to Munich to the entrepreneur Heiner Rankl for the global market, excluding North America. Since then, everyone in Germany has known the timeless Aigner bags made of particularly soft leather and, since the 80s, also the classic costume jewelry. As early as 1967, Etienne Aigner withdrew from the business and also sold his American company. His brand lives on and stands for calm elegance.