FENDI since 1925

Fendi is an Italian luxury fashion house founded in 1925 in Rome by Adele and Edoardo Fendi. Originally known for high-quality furs and leather goods, Fendi evolved into an internationally renowned fashion brand in the 1960s under the creative direction of Karl Lagerfeld. In the 1970s, Fendi began offering jewelry as part of its collections. Jewelry pieces featuring the famous "FF" logos became particularly popular. They are a central design element, created by Karl Lagerfeld in the 1960s. This logo design is still produced and marketed today and significantly contributes to the brand's success.