Jonas Eisenberg immigrated to the USA from Austria in 1885. He founded his company in 1914 and produced women's fashion under the label "Eisenberg Originals". To increase the elegance of the models in the 1930s, he decorated necklines and ruffles with rhinestone jewelry. The legend of the company's history says that customers wanted to buy these pieces of jewelry individually and since this was not possible, the pieces of jewelry were stolen out of desire. Sam Eisenberg, the son of the company founder, created the brand “Eisenberg Ice” in 1935 in order to market the glittering costume jewelry individually. Jewelry sales exceeded clothing sales many times over. Clothing production stopped in 1958, but the jewelry company was passed on to the third Eisenberg generation.