In the 1950s, selling costume jewelry at house parties became particularly popular. Bored housewives found a great reason for their next girls' party. One of these housewives was Blanche Viano, who wanted to contribute a little to the household income and initially bought jewelry from factories. She made an appealing selection and sold more and more. In 1958 she launched her own brand JUDY LEE with her own designs and promoted her husband to management. JUDY LEE vintage jewelry stands for the use of high-quality glass art stones in a typical, floral 50s/60s design.