Pierre Lang is an Austrian jewelry brand known for its high-quality fashion jewelry creations. The company was founded in 1984 as an independent brand and belonged to Austro Schmuck GmbH, which was established in the 1960s by brothers Hans and Peter Andersen in Vienna. The brand focused on timeless-elegant design, high processing quality, and gold-plated or rhodium-plated jewelry, which was mainly sold through direct sales (jewelry parties). Pierre Lang was particularly popular for its romantic, floral motifs, delicate designs, and classic statement pieces. A trademark was the use of high-quality metal alloys, which were refined with 24-carat gold plating, rose gold, or rhodium. Many pieces of jewelry were adorned with zirconia, enamel, or Swarovski crystals. Pierre Lang was a successful brand for decades but faced financial difficulties in 2016. Production was temporarily halted, but the company was later taken over and continued by new investors. Today, Pierre Lang jewelry pieces are sought-after collectibles, especially the earlier designs from the 1980s and 1990s.
