SARAH COVENTRY - 1949 to 1984

The brand Sarah Coventry was founded in 1949 and was one of the most well-known American fashion jewelry brands of the 20th century. It was created by Charles H. Stuart in Rochester, New York. Sarah Coventry was one of the first brands to be sold directly through home parties. At its peak in the 1970s, the company had 18,000 employees. Three times a year, only 500 models were realized from 6,000 design proposals. The design and quality are still very appealing and wearable today. The variety of models makes the brand a popular collectible.